We truly believe good products will stay in consumers’ heart. We don’t seek quick wins. We make products to care about your baby, about our planet and which you actually can find affordable. We make products that we can be proud of.
For every product we balance
Our products must be naturally gentle for babies. If it’s not natural we simply don’t make it.
If our products don’t work, whay would parents buy them? We formulate products so that they can do their job, in the baby-safe manner.
Products parents love don’t need to be excessively expensive. We work hard to save unnecessary costs, so that we can price our products sensibly. What we don’t save on is product cost.