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Testing & review

TESTING & REVIEW We thoroughly test every product we create to make sure that the product is safe to use on and around babies. We put our products through the tests that are absolutely necessary AND those that go above and beyond what’s technically required […]

17/04/2017

Our formulations

OUR FORMULATIONS Formulation is more than just a product’s “recipe.” The ingredients we choose (and the ones we don’t), the packaging we select all play a role in creating our best possible product. How we formulate our products Ingredients selection We always start with plant-based […]

17/04/2017

Our values

OUR VALUES We truly believe good products will stay in consumers’ heart. We don’t seek quick wins. We make products to care about your baby, about our planet and which you actually can find affordable. We make products that we can be proud of. For […]

17/04/2017

Our purpose

OUR PURPOSE We actively listen to you – what you need, what you don’t like about existing products, and what is good for your baby. And because we’re parents too, we’re always inspired by how our own babies grow and explore the world. Simply put, […]

17/04/2017